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Selected Work
Good Company | JW Marriott Marquis
Brand Identity & Guide
Puma | Palermo
Campaign
InterludeX
UAE Launch Campaign, Influencers, & Media Partnerships
Caudalie | Première Cru
Influencer Campaign & Content Amplification
SO/ Uptown | Lazuli
Event Concept, Music Programming, & Content
Sun & Sands Sports
Dubai fitness challenge campaign & coverage
Rove Hotel
Al Marjan Island, chill vs. thrill campaign
Nike X Lego
PR, Earned Media, Paid Partnerships, Influencer Campaign
Timberland & NewEra
Influencer Campaign, Bred Abu Dhabi Activation
Al Arabia DOOH
Launch, Press Office, Citywide DOOH, MOF Launch Event
Soul Beach
Launch PR, Press Office, Influencer Seeding, Social, & FOMO Experiences.
Diesel
Artist Collaboration, Event Production, Global art collective contribution
Mercedes Brand Center
Launching Mercedes-Benz's brand space in Dubai Design District
NSTI Festival
Strategy, Branding, Social, Digital, High Frequency Coverage, & Reporting
Maestro Pizza - Rebrand
Rebranding Maestro Pizza, social media rollout, CGI, and Jingle.
Five Guys
Creative & Social Strategy, Content, Community, and a Shake.
GMG
Multi-Brand Live Coverage, High Frequency, Quick Turnaround, Reels, Stories, Photography, & Timelapse.
Maestro Pizza - Skydive
Campaign Concept, Storyboard, Production, Social, and Pizza in Freefall.
Saudi Pavilion - Expo 2020
Cultural Programme Strategy, Activation Concepts, & Talent Curation.
Billboard Arabia
Social Media Management, Artist Interview Edits, Editorial Animation, and a Cover Shoot.
Dubai Food Festival
10th Edition Brand Refresh, 360 Campaign Strategy, Partner Toolkit, & Collaterals.
NEOM
Social Impact Communication Strategy, Social Media, Content, & Reporting.
Gamers Without Borders
Campaign-Wide Social, 300+ Designs, 16-Hour Daily Community, & Media Buying.
PUMA - Saudi Campaign
First Ever, Published Worldwide, Concept, Storyboard, Creative Direction, Styling, Copy, & Talent.
ALBAIK
UAE Launch, Content, Social, Store Openings, & Branding.
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