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RESULTS

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3,258

total followers gained across platforms.

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27 Million

combined impressions with 239% achievement over campaign goals.

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129,985

total engagement across platforms.

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3,258

New Followers

with 15,046 post engagements and an impressive engagement rate of 1.52%, highlighting our effective content strategy.

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49

New Followers

reaching over 13.68 million profiles, and demonstrating the power of influential speakers in our campaign.

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1,525

New Followers

and achieved 70.3k likes, showcasing the festival's energetic and entertaining pre-show content.

CONTENT SAMPLES

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PROJECT SCOPE

• Strategy Development: We crafted a detailed social media strategy, focusing on launch coverage and recap phases.
 
• Social Media Management: We managed all social media handles and presence across Instagram, TikTok, and Facebook.
 
• Content Creation: Our deliverables included social media animations, video content, graphic designs, and bilingual caption copywriting, all in line with the client’s branding.
 
• Performance Marketing: We managed the digital media spend across all platforms and optimized for results as per set objectives.

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PROJECT SCOPE

Our comprehensive strategy spanned several months, covering pre-event hype, live event coverage, and post-event recap.

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CLIENT OVERVIEW

NSTI Festival, a vibrant and engaging event, sought to amplify its reach and impact through strategic digital marketing. Our agency took the helm to drive this transformation, targeting a substantial increase in online presence and audience engagement.

OBJECTIVES AND STRATEGY

Our mission was to create a buzz, generate widespread anticipation, and ensure high attendance. We leveraged a multi-platform approach, focusing on Instagram, Facebook, and TikTok to maximize reach and engagement.

OUR STRATEGY

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Crafting relatable, engaging content that resonated with the target audience.

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Utilizing key influencers and speakers to boost credibility and attract attention.

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Implementing targeted paid media campaigns to drive specific call-to-actions.

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NSTI FESTIVAL

2023-2024

A DIGITAL MARKETING SUCCESS STORY

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