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PUMA

Dubai City Range

Three models wearing PUMA Dubai City Range apparel pose confidently. The central figure, a woman in a black hijab and black t

ABOUT

PUMA is one of the world’s leading sportswear brands, with a history spanning over many decades in the industry.  Making an impact globally, the brand has solidified itself as a brand who "gets it."

We linked up with PUMA Middle East to produce the content for the role out of the Dubai City Range. The content showcased a young, dynamic cast with the energetic surroundings of the most iconic cities in the world.

SCOPE

1. Concept Ideation 
2. Creative Direction 
3. Content Production (Film, Photo, Copywriting)
4. Styling
5. Talent Management

The iconic PUMA logo featuring a leaping puma, depicted in black silhouette.
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