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Dubai City Range


PUMA is one of the world’s leading sportswear brands, with a history spanning over many decades in the industry.  Making an impact globally, the brand has solidified itself as a brand who "gets it."

We linked up with PUMA Middle East to produce the content for the role out of the Dubai City Range. The content showcased a young, dynamic cast with the energetic surroundings of the most iconic cities in the world.


1. Concept Ideation 
2. Creative Direction 
3. Content Production (Film, Photo, Copywriting)
4. Styling
5. Talent Management

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