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ABOUT

LES BENJAMINS is a luxury streetwear brand founded by Bunyamin Aydın in Istanbul. Each product's aesthetic philosophy translates local stories, deep-rooted cultural influences, and rituals into comfort craftsmanship.

Les Benjamins and hrmny crafted a campaign to unveil their SS20 collection, which takes inspiration from the cycling world. The campaign exudes two distinctive themes that expertly capture the collection's dynamic performance and fashion facets.

LES BENJAMINS

SS20 Launch

SCOPE

1. Campaign Creative Direction

2. Campaign Content Production, including:
3. Film Production

4. Photography

5. Talent booking & Management

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