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PUMA
With You Everywhere
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ABOUT
Hrmny had the wonderful opportunity to tap in with Puma Middle East to create the first ever Saudi Arabian Puma campaign - which went on to become a global campaign published worldwide.
Our goal was not to bring Saudi to Puma but Puma to Saudi.
SCOPE
1. Campaign Concept and Ideation
2. Storyboard & Creative Direction
3. Styling
4. Copywriting
5. Talent Management
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